Person pushing a weighted sled in the gym, with the 'Daniel Vallejo Training Method' logo and the initials 'DV' in bright green over the black-and-white image.
Daniel Vallejo
Year
2020
Client
Daniel Vallejo
Contents
Branding
Design partner
Pablo Ramos

EN
Daniel Vallejo is a personal trainer who focuses not only on the physical aspect but also on the mental and emotional well-being of individuals. To represent this holistic vision, a logo was designed based on the image of a gorilla, symbolizing strength and determination. The icon was designed so that the upper segment can be omitted, creating a more abstract logo that also incorporates his initials, DV, maintaining a dynamic and meaningful visual identity.

‍

ES
Daniel Vallejo es un entrenador personal que se enfoca no solo en el aspecto físico, sino también en el bienestar mental y emocional de las personas. Para representar esta visión integral, se diseñó un logotipo basado en la imagen de un gorila, simbolizando fuerza y determinación. El diseño del ícono fue pensado de tal forma que se pueda prescindir del segmento superior, creando un logotipo más abstracto y que además incorpora las iniciales del cliente; DV, manteniendo una identidad visual dinámica y significativa.

BACK
Overhead view of a workout mat with two black dumbbells on the sides, a pair of blue athletic shoes in the center, a coiled jump rope, and the 'Daniel Vallejo Training Method' logo in the top left corner.
On the left, an app icon on an iPhone with the green 'Vallejo' logo on a black background and a notification. On the right, the full 'Daniel Vallejo Training Method' logo with the green gorilla figure and white text around it.
Female athlete in black clothing jumping against a blue sky, integrated with the Daniel Vallejo logo in white on the background.
The text 'OK' in large letters with sections in gray and green. In the background, a shadowed person is in a stretching pose, creating contrast with the bright text.
Text in the image says: 'It's OK to stumble, as long as you get back up stronger,' with the word 'OK' highlighted in gray and green.
Sketches of a logo in progress on a background showing a person lifting weights. The design features abstract geometric shapes in black and white that appear to represent stylized letters, with some guide lines at the bottom.
Smartwatch on a wrist displaying a 1:30 timer with a circular progress graphic in green and gray.
Silhouette of a man training in a gym illuminated with green light, with the 'Daniel Vallejo Training Method' logo and text in the foreground.
Three phones showing Instagram posts from 'danielvallejotrainer' with the green logo and workout images.
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